'I am thrilled to be partnering once again with Roseings London to create our second showstopping handcraftedhair crown.
It took lockdown for me to turn the volume up on who I really was and not be afraid of being “too much” “too black” and “too me”. It’s a pleasure to be working with Emily the founder of Roseings, an incredible artisan small business.
Emily and I both have mixed heritage daughters and we want to make the world a place where they are seen and are proud of who they are and can shine. We all deserve to shine.
This last year has been turbulent and scary but also the world has changed with BLM and people coming together for a future full of social justice and positive change.
Our second collaboration headband is the Gorman, named in honour of the poet laureate and zeitgeist Amanda Gorman, who blew us all away with her bold and beautiful words in the recent presidential inauguration in the US.
We encourage you to #crownyourself with our bold andbeautiful hair crownand in this great poet's words, 'stand taller, straighter, prouder'.
Make a statement, take a stand'.
The many crowns of Ateh Jewel
Dr Ateh Jewel is a multi award winning journalist, producer, director, influencer, diversity advocate and mother to beautiful twin girls. She has been in the industry for 19 years specialising in beauty, social commentary and campaigning for more diversity in the beauty industry.
She has written for titles such as Vogue, Sunday Times Style, Financial Times, Guardian, Telegraph, Daily Mail, Observer, Allure, Red Magazine, Marie Claire (columnist), Grazia (columnist), Get the Gloss, Elle, Harper's Bazaar, Good Housekeeping and Glamour to name a few.
Ateh is a well respected beauty and diversity expert. She is on the advisory board for the British Beauty Council. She also appears on panels, consulting, lecturing and judging for CEW, Stylist Live, Red Smart Women Week, Creative Head, P&G, Unilever, Coty and Adwoa Aboah's GURLSTALK X REVLON and GURLS TALK X NIKE events.
Ateh has made several appearances on Good Morning Britain with Piers Morgan, This Morning BBC 5 Live with Nicky Campbell, LBC radio, BBC2 with Vanessa Feltz.
In addition to all of this, she runs a digital production company with her husband, whose clients have included L'OREAL Chanel, Dior and London Fashion Week. Her films have won International awards and has also been shortlisted for an Oscar.
Her award winning blog, jeweltonesbeauty.com, is aimed at men and women with darker skin tones and she is developing her own range of foundation and colour cosmetics for people of colour. She also hosts her Instagram Live show Wednesday Chat Club, whose guests have included Ruby Hammer MBE, MAC's Terry Barber and Nichola Joss.